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I’m DC RAINMAKER…
I swim, bike and run. Then, I come here and write about my adventures. It’s as simple as that. Most of the time. If you’re new around these parts, here’s the long version of my story.
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It is a cool challenge and it did what it was supposed to, generated “advertisement” for Chipotle and Strava. Sounds like a win/win since no one was hurt in the process.
LA having the lowest winning number tracks with the fact that there are roughly 10,000 better Mexican food options in Southern California than Chipotle. 😉
Clearly it was for bragging rights, as the winner gets one burrito PER WEEK. That’s it.
The winners of each Segment Challenge will receive “Lifestyle Bowls for a Year” (as defined below). Each “Lifestyle Bowls for a Year” prize consists of Chipotle Rewards credits good for one (1) free regular entrée per week for a year, or a total of up to fifty-two (52) regular entrée items. The approximate retail value (“ARV”) of the Lifestyle Bowls for a Year Prize is Five Hundred and Seventeen Dollars and Forty Cents ($517.40).
Nah bro I did it for the burritos, would’ve done all that mileage anyways so figured I might as well. Helped out I live less than 3 miles from the segment too
The majority of people (3rd place and beyond) expressing sheer disinterest with less than 1/10th of the other cities’ attempts is the most New York thing ever.
Can someone do the math to check how many calories they burned in the process and how many they are offered by the brand?
Super rough, but:
Sam Werner averaged about 47 calories per repeat on his last upload (with 9 repeats and including the calories he burned running back to the start). Extrapolating, that’s about 49,000 Calories for all 1041 repeats that he did.
A Chipotle burrito is about 1000 calories (at least how I would spec it), so it’s basically a wash.
Thank you so much for writing this up. A friend of a friend was one of the winners, and I’ve been following his progress with slightly horrified fascination.
Wholly Poop that DC one is right around the corner from me…. Not that I have teh ability to hit it 44 times a day for 30 days lol
Did anyone honestly think it wouldn’t end in insanity?
Do not believe everything you see…. The pace tells a lot about the “athletes”. All attempts < 3:00 mimutes/km are fake. You've run a 330m segment with a pace of 1:45/km in LA?, That is 105sec on 1000m, or 10,5sec on 100m three times on a street… Sure. And Usain Bolt paid you to let him win in all championships…
Strava showed his meaningfulness again…
I haven’t looked in detail but my first thought was it would be easy to fake the runs
Ray, can these crazy fast times be explained by an innocent GPS hiccup which would have a big effect on such a short segment? Otherwise, if they’re going to be clever and exploit a loophole in the fine print, they can’t be too upset if Chipotle takes a magnifying glass to their efforts!
Yes GPS can be wonky especially if you keep going up and down the segment in a busy area.
Occam’s Razor: people used a bike and marked it as “running”
Yeah, there’s no “faking” or “cheating” going on here. This is simply random people swinging by that segment on the path via bike, with the device set to running (for any number of reasons).
But none of that matters here, because again, this is about *the quantity* of segments, not the top leaderboard (fastest) segment. As such, had anyone gone up/down a stretch some 1,000 times, people would have noticed, and it’d have been silly easy to spot in the public activities.
Good to know, I’d assumed ReHMn was talking about the times for the guys who won, not some randos passing by. Somewhat restores my faith in humanity, although as we’ve seen with Zwift racing, never underestimate people’s willingness to cheat!
Well I’d never heard of them, Turns out there are 10 in the UK, sadly all down the smoke
Translation for our US cousins: The Smoke = London
I’m surprised that there were worse segments than the Chicago one. It was definitely sidewalk and busy street with low visibility intersections. Cars and people all over. A brutal cold snap couldn’t have helped.
Ok so Strava has become a place where companies can advertise? And I am even paying for it?
I’m out!
Nah, you’re not out.
Strava has done challenges with companies for well over a decade. You somehow only just noticed now?
Why leave now? It’s about time we got something for the challenges instead of a BS digital finisher badge that amounts to absolutely nothing. I’d love to see more companies do this. It creates a fun competition, creates buzz around the brand, and gets people rooting for something positive instead of hating on everything and everyone.
Strava is free, you have always been the product.
Strava seem to be doing their best to undermine Challenges in general. Many of us are very unhappy with the removal of 200km and 300km Run Challenges, with even a Strava Club dedicated to “BRING BACK the RUN 300K BADGE!” that has over 3000 members. Any tips on how to get Strava to listen to their members? The Strava communities get largely ignored.
Strava’s focus on the KOM/QOM and only time fastest feels a bit anti-social to me, so I love how the LA group got together and made it a tie. Kudos to you all.
So i think this made this weeks This American Life. Act1. link to thisamericanlife.org
I just came here to comment on this too. I was listening to the initial summary of the episode and instantly thought about this post. The DC story is so much funnier knowing about the deception involved on the final day.
I just came here for the same reason; it is awesome the way these got tied together. I hope Ray listens to the segment.